Message
The name, Reasonable Energy, is in contrast to alarmist climate policy and unrestrained prices. It connotes a prudent balance of goods and goals. By promoting affordable energy, it has a tangible impact on the daily lives of Cascadians.
Colors
Below are Discovery Institute’s Center on Wealth & Poverty’s colors. In the context of the Reasonable Energy Initiative, the gold represents energy and the green represents the natural world.
- ⬤ Gray: cmyk 67-60-59-44 | rgb 68-68-68 | hex #444444
- ⬤ Dark Green: cmyk 91-45-71-43 | rgb 0-77-65 | hex #004D41
- ⬤ Green: cmyk 87-30-65-13 | rgb 0-124-105 | hex #007c69
- ⬤ Gold: cmyk 19-29-73-1 | rgb 208-174-97 | hex #d0ae61
- ⬤ Light: cmyk 49-8-32-1 | rgb 131-190-181 | hex #83beb5
Imagery
Conceptual
Abstract images of light, sparks, and motion in the dark can be used as a consistent graphical decoration to allude to energy.
Black and red smoky and fire sparks abstract background. AI generated 
Concrete
Images of energy use in everyday life, rather than the sources of energy, serve to make affordable energy an important issue.
Cascadia
Images of Cascadia and the Pacific Northwest, especially of them being energized, are preferred when suitable.
Portland, Oregon, USA skyline at dusk with Mt. Hood in the distance. 
Oregon Coast Beach at night near highway 101 
